Products are not for them self, products are for us. It’s not just about aesthetics, it's about enhancing real-life experiences.

Brands should strive to exceed expectations, not only by delivering what's requested, but by anticipating what people would desire if they had the boldness to ask for it.

A brand should be a dynamic force, evolving and engaging with its environment.

People are looking for new inspiring experience, is not anymore just about product but about all that is around the brand.

And from here arises BORDERLINE.

Our ambition is to design products using AI.

We truly believe that AI can change the way in which fashion is made.

Borderline wants to anticipate, inspire and guide the community and this is visible since the first product “The Hoodie V2” designed with artificial intelligence.

"It was incredibly fascinating to witness all the materials, details, and finishes crafted by artificial intelligence. AI operates with fewer constraints than those present in reality. For instance, it doesn't fully grasp the physics of the real world. This led to the creation of numerous intriguing pieces that, upon close inspection, would have been impossible to produce in reality. This was our initial reaction upon seeing the first creations. However, we later pondered, 'What if artificial intelligence is actually ahead of us? What if, instead of judging it for its "imperfections," it is foreseeing what will be achievable in the near future?'This challenge presents a captivating complexity that we set as our goal, fully aware of the potential commitment of months and months of research, with the ever-present risk of failure. Behind this technology, we discovered an unexpected sensitivity—a fusion of power and creativity that propelled us to pursue perfection, aiming to replicate that precise hoodie born from the genius of artificial intelligence.”

We consider the concept of “seasonal collections" outdated and, instead, prefer releasing individual products that result from months of extensive research.

Our goal is to craft each product with its own identity.

We stand firmly against fast fashion and are dedicated to embracing slow fashion principles. Products must have a reason to be produced and a reason to be bought. Our vision is centered on crafting items that eliminate the desire for constant replacement, as they are designed to be inherently perfect.

Our commitment lies in eco-sustainability, reflected in our choice to produce solely in regions that prioritize both the well-being of workers and the environment. Furthermore, we carefully choose the materials used for our productions prioritizing the use of sustainable materials.